全年讀經: 列王紀上16-18章 路加福音22章47-71節
市場行銷專家多年來體會到,最有效的廣告宣傳手法之一,就是朋友對商品的推薦。這就是為什麼許多大廠商向某些消費者免費提供樣品的原因,公司鼓勵消費者向親朋好友推薦這些產品。美國一家知名大公司定期向七十二萬五千位消費者寄送商品和優惠券,這些人被稱之為「連結者」,他們會向其他的人宣傳這些產品。
耶穌基督的福音不是商品,是上帝偉大的計畫,要帶領人們與他建立一個有活力、充滿生氣的關係。傳福音最有效率的方法是藉由實例與口傳;保羅稱讚帖撒羅尼迦的基督徒,因他們在生活中留下美好的典範,也做了有效的見證,他說:「因為主的道從你們那裏已經傳揚出來,你們向上帝的信心……也都傳開了,所以不用我們說甚麼話」(帖撒羅尼迦前書1章8節)。他們在生活上的極大改變(9節),讓他們發覺不能不向別人傳講福音。
一名訓練廣告專才的大學教授表示:「將自己經歷振奮人心的事告訴別人,是人的天性。」我們向朋友介紹救主時,只需要上帝的恩典,他的恩典就足夠激勵我們完成此事。DCM
傳揚耶穌救贖,給我嶄新生命;若你信靠耶穌,也將同樣給你。Fox
讓人看見基督使你生命的改變,是福音的最佳廣告。
May 4, 2009
Connectors
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READ: 1 Thessalonians 1:2-10
From you the word of the Lord has sounded forth, not only in Macedonia and Achaia, but also in every place. —1 Thessalonians 1:8 Marketing professionals have known for years that a product recommendation from a friend is among the most effective means of advertising. That’s why many large companies recruit consumers who receive free samples of their products along with the encouragement to recommend them to family and friends. One major US corporation regularly sends coupons and products to 725,000 selected people called “connectors,” who spread the word to others. The gospel of Jesus Christ is more than a product. It is God’s great plan for bringing people into a living, vital relationship with Him. But the gospel is conveyed most effectively by example and by word of mouth. Paul commended the Christians at Thessalonica for their exemplary living and their effective witness: “From you the word of the Lord has sounded forth . . . . Your faith toward God has gone out, so that we do not need to say anything” (1 Thess. 1:8). Because their lives had been radically changed (v.9), they found it impossible to keep silent about their faith. A university professor who trains advertising professionals says, “It’s human nature to talk about things that excite us.” God’s grace is all the incentive we need to recommend our Savior to a friend. — David C. McCasland I’ll tell the world how Jesus saved me
And how He gave me a life brand new; And I know that if you trust Him That all He gave me He’ll give to you. —Fox © 1963, Fox Music Publications.
If you want others to know what Christ will do for them, tell them what He has done for you.
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